When The City of Diamond Bar decided to update and codify it’s graphical “look and feel”, they decided that a simple overview of the concepts and structure were necessary to most efficiently get those ideas across to it’s team members. They felt that the utilization of a “whiteboard” explainer-type video would best fit the bill, and in the process, we created an animated spokesperson to act as the primary source to convey those important concepts.
Carolwood Productions worked closely with the City as we developed the script; then we launched into an aggressive production schedule. We created all the animations and motion graphics for the training piece, as well as providing the voice-over content, music, and incidental imagery.
City of Diamond Bar – “Communication, Marketing and Branding Initiative.” from Carolwood Productions on Vimeo.