There is beautiful luggage, and then there is the Sunset Blvd Collection, from Ricardo Beverly Hills.
We recently created another series of luggage spots for Ricardo Beverly Hills for use online, at their annual trade show, and for use on the Kohl’s retail site. These video shoots are generally set up so that we capture all the footage necessary for a number of luggage collections in a single, usually long day of filming. The scripts are written and “locked” in advance so as to make the capture of the shot list as efficient as possible during the day of filming. We also generally try to record the voice over narration in advance. Going through the actual recording of the v.o.s can sometimes highlight last-minute tweaks to a word here or there, or to the specific cadence for a sequence.